Demo · Maya Calloway · Lantern Oak Realty
Content
The chain this page watches: local followers, conversations, relationships, closings.
Tuesday, July 28, 2026 · Sample data for demonstration
01
Instagram
the growth surface
Followers
8,420
+240 this month
Views this week
12,400
Across 4 posts
Accounts reached
6,100
58% non-followers
Engagement rate
3.1%
Of reach, weekly
02
Sphere Engine
followers to conversations
Local followers
610
7.2% of 8,420 total
DMs queued
10
Staged by the nightly research
Sent by hand
6
Every send stays by hand
Replies
2
1 became a real conversation
5x5 new conversations
5
5 a day is the discipline
Continued
7
Rest of the 30 minute block
Replies
3
Confirmed by one Telegram line
Coffee + consult
1 + 2
The two asks: a coffee or a buyer consult
Followers ever messaged
3%
265 of 8,420 sample followers - the warmest revenue in the account
03
The List
net adds and the two sends
Net adds per week
424 subscribers on the sample list.
Tuesday, The Neighborhood Note
What sold nearby this month
412sent
214opens
52%open rate
38clicks
Friday, Weekend Open Houses
Three opens worth your Saturday
398sent
183opens
46%open rate
29clicks
04
Open House Funnel
sign-in to follow-up to consult
71
Same-night follow-ups
83% of previous step
9
Consults booked
13% of previous step
05
Pipeline
what ships next
Just-listed reel, Sycamore CteditingWed
Neighborhood market notescheduledMon
Client story post, the Reyes closingdraftingFri
Open house recap carouselidea